Research Can Hurt Your Brand
Depends on the research, of course. This research caused Disney [...]
What Do Customer Loyalty & Super Glue Have In Common?
Once a real connection’s made, it's hard to break the [...]
Is Real Patriotism Possible?
Because it’s a more challenging, tribal, partisan, and political landscape [...]
Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]
Brands Make Mistakes
They just do. They make gaffes. They blunder. It’s part [...]
What’s Your Sports Fan (Research) IQ?
Go ahead and take the quiz. Doesn’t matter if you’re [...]
What Do You Get If You Throw A Brick Through A Flat-Screen TV?
No, not a riddle. An actual marketing question. Here’s the [...]
25 Years Of Loyalty Insights Redux
Brand Keys, global leader in brand loyalty and emotional customer [...]
Betting On Loyalty Lines: Sports Bets vs. Stock Market Speculation
OK, you be the judge. But here’s something that, done [...]