Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
Tracking Brand Loyalty
pc magazine looked at our Brand Keys Loyalty Leaders lists [...]
ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]
Most Disappointing Brand Of The Week
How big a brand do you have to be to [...]
25 Years Of Loyalty Insights Redux
Brand Keys, global leader in brand loyalty and emotional customer [...]
FREE DOWNLOAD: Brand Loyalty 1997-2022 (and beyond)
We invite you to download Brand Keys’ “25 Year Roadmap [...]
The next 25 years, inspired by the first.
What’s next? We ask ourselves that question every day. It’s [...]
What Loyalty Looks Like 25 Years + A Pandemic Later
We released our 25th annual 2021 Customer Loyalty Engagement Index [...]
New Year’s Resolutions for Marketers and Other Human Beings
It’s that time of year when people make New Year’s [...]
How To Avoid Bankrupting Your Brand
It’s an unfortunate bi-product of the COVID-19 crisis. Ill health [...]