How To Avoid Bankrupting Your Brand
Share this:It’s an unfortunate bi-product of the COVID-19 crisis. Ill health of and the ultimate passing of brands. Current market conditions attributed to COVID-19 have decimated some company revenues and are pushing already-struggling companies over the edge into Chapter 11. […]
Read More2020 Consumer Complexity WARNING!
Share this:We’re pretty sure if you’re reading this blog, you already know consumers are complex. The thing is they’ve gotten really complex. How “really complex”? 85% of the path-to-purchase loyalty drivers in our 25th annual Customer Loyalty Engagement Index have […]
Read MoreEverybody’s Got To Eat!
Share this:There’s an old Russian proverb that goes, “Always choose a restaurant that gives you a table near a waiter.” Today, though, consumers’ appetites for restaurant loyalty is far more complex than where they sit. From where Brand Keys sits […]
Read MoreGet Ready For 2020’s Biggest Loyalty Event
Share this:On January 27, 2020, Brand Keys will release its 25th annual Customer Loyalty Engagement Index, assessing 85 categories & 833 brands. For 2020 we talked to 62,474 consumers, 16 to 65 years of age, from the 9 U.S. Census […]
Read MoreFive Steps to 2020 Customer Success
Share this:Here are 5 things your customers are thinking about. You probably should too. How they view, compare, & buy in your category? Hint: It’s more emotional than rational and vastly different than it was in 2019 What attributes, benefits, […]
Read MoreHow To Blow Your Competition Away!
Share this:Want to stay 10 steps and 18 months ahead of your rivals? The 2020 Brand Keys Customer Loyalty Engagement Index (CLEI) provides the best competitive intelligence available anywhere. With this report, brands can not only gain deep insights into […]
Read MoreEmailing Can Be Bad For A Brand’s Health
Share this:Email marketers claim that emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living after all. What Brand Keys does for a living, on the other hand, is ensure that brands […]
Read MoreWhat’s The Price Of An AR-15 To A Brand?
Share this:Dick’s Sporting Goods announced it was ending sales of assault-style rifles in its stores and websites and they would no longer sell high-capacity magazines or sell guns to anyone under the age of 21, regardless of local laws. Dick’s […]
Read MorePolitics And Hashtags Make For Strange Brand Bedfellows
Share this:As it’s President’s Day, it seemed appropriate to note how much Political Polarization and Tribalism and more fervent Social Activism Movements like #grabyourwallet, #MeToo, and #TimesUp have changed the face of brand engagement and consumer loyalty. We noted these […]
Read MoreBrands Face Loyalty and Engagement Shifts
Share this:This month we spoke to 50,527 consumers. They were 16 to 65 years of age. They were from all over the United States (9 U.S. Census Regions). They evaluated 761 brands in 84 categories. We used emotional measures and […]
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