We invite you to download Brand Keys’ “25 Year Roadmap to Brand Loyalty.”
It’s our analysis of the 25-year Brand Keys Customer Loyalty Engagement Index database, the largest, most-continuous database of predictive brand tracking metrics in the world. If you missed its initial release, you can download a free copy of the report here.
Insights from 4.3 million consumers into their brand engagement and loyalty behavior allowed us to identify where loyalty has come from and where it’s going. It includes metrics related to emotional decision-making about brands, what consumers really expect, and how brands can “own” values.
Covid and its attendant restrictions have changed the course of consumer history. But if one takes a deeper look at how, what, when, and where consumers reached for their wallets before the pandemic you start to see clues as to how consumers were about to transform. Take a further look back and you begin to see trendlines that would never have been visible otherwise.
Take a look at what we’ve been able to see – where brand loyalty is going over the next decade.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.