An Engaged Consumer Is The Best Brand Strategy Of All
If you’re tired of having “loyalty” and “engagement” defined as [...]
Which Brand Has The Most Loyal Customers?
Brand Keys just released its 2017 Loyalty Leaders List, an [...]
Branding’s Golden Rule: Listen To The Voice-Of-The-Consumer. That’s All We Do.
Sure, every brand says it does this; that it’s customer-focused [...]
What We Think, We Become. What Your Customers Think Is What The Marketplace Becomes.
Know these four things, and you will absolutely know what [...]
Chipotle’s Cure for the Norovirus
Chipotle is reeling from another norovirus outbreak. But according to [...]
Brand Disengagement Is A Death Sentence: Why Sears Sold Craftsman
Don’t know if you missed it, but struggling retailer Sears [...]
Trump Brand Triumphs: The President-Elect Effect
In the wake of changing demographics, shifting party coalitions and [...]
2016 Loyalty Leaders: Digital Delights
More than a third (35%) of the 2016 Brand Keys [...]
Apple iPhone 7 Sucks (When It Comes Building Loyalty)
MEMO TO APPLE: When Delight Becomes Expectation, Loyalty Becomes Uncertain [...]
Changes at Chipotle
After a series of seven outbreaks of E. coli bacterium [...]