Loyalty Isn’t Set In Stone – It’s Set In Code.
Here’s Sarah Mahoney’s MediaPost takeaway from Brand Keys’ 17th annual [...]
Why The “Godfather Strategy” Doesn’t Work When It Comes To Real Loyalty!
Go ahead. Make them all the offers you think they [...]
Research Can Hurt Your Brand
Depends on the research, of course. This research caused Disney [...]
Good Things Come in Threes
Why do things in threes feel so satisfying? Maybe it’s [...]
The Politics of Branding
In politics, absurdity is not a handicap. Branding, however, is [...]
Hemingway On Brand Loyalty: A Farewell to Fickle
In an age of fleeting fads and juiced social networking, [...]
Marketing & Branding Magic: The No. 100
Here’s how to do the trick: https://customerland.net/passikoff-getting-100-on-the-brand-test Find [...]
Faster Than A “Beach Read” – And NO Beach Required!
What are you doing for your summer vacation? You can [...]
Is Real Patriotism Possible?
Because it’s a more challenging, tribal, partisan, and political landscape [...]
Why Consumers Love Lists
Here's why: https://thecustomer.net/passikoff-is-your-brand-on-the-right-list Find out more about what makes [...]