Mad Men Redux: The Unique Selling Proposition
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
A Fable For Forever
Some marketers say they get their best, new ideas during [...]
FREE DOWNLOAD: Brand Loyalty 1997-2022 (and beyond)
We invite you to download Brand Keys’ “25 Year Roadmap [...]
The next 25 years, inspired by the first.
What’s next? We ask ourselves that question every day. It’s [...]
Celebrating 4.3 Million Consumer Brand Assessments
Brand Keys is set to release our database of predictive [...]
Where There Is Loyalty, Point Programs & Discounts Are Of No Use!
Over the past 12 months, conventional notions of what drives [...]
This Is What Loyalty Looks Like In Nearly-Post Pandemic World
In a Q&A, The Wise Marketer asked Brand Keys to [...]
Betting On Loyalty Lines: Sports Bets vs. Stock Market Speculation
OK, you be the judge. But here’s something that, done [...]
Trump Post-Presidency Brand Plummets
Brand Keys has tracked the value of the Trump brand [...]
What Your Hot Dog Says About Your Loyalty
The noblest of all dogs is the hot dog; it [...]