Some marketers say they get their best, new ideas during exercise. Others, during a cool-down and dopamine high in the shower. Others sitting at their desks. You never know when inspiration will strike.
Here’s one who offered up a best, new idea after their morning run. Except it wasn’t. A “best” idea, we mean.
Best? Nope. New? Not even close! On the upside, it was pretty self-evident. Or should have been.
It’s a short parable about loyalty, customers, and brand success we call “Run, Brand, Run.”
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