Celebrating 4.3 Million Consumer Brand Assessments
Brand Keys is set to release our database of predictive [...]
Coronavirus Brand Diagnosis: Keep Advertising And Marketing Your Brand
Yes, this is bad. Yes, this affects everybody. Yes, social [...]
How To Blow Your Competition Away!
Want to stay 10 steps and 18 months ahead of [...]
Brand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Loyalty is 6X more powerful than satisfaction, 11X more accurate [...]
What’s Retail’s Most Inclusive Holiday?
Answer: Mother’s Day. Mother’s Day has come to encompass a [...]
The Politics of Brand Trust
The President’s ongoing assaults on media trust notwithstanding, viewers do [...]
1 Thing 10 Brands in 10 Categories Have in Common
10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card [...]
How Effective Are This Year’s Super Bowl Ads?
It's just two days until Super Bowl kickoff, and we [...]
Top-100 Loyalty Leaders & 3 Brands Taking Over the World
Brand Keys 22nd annual Loyalty Leaders List is an analysis [...]
You’re Not a “Classic” Brand Just Because They Can Hum Your Theme Song!
Remember this? I don't wanna grow up, I'm a Toys [...]