You’re Not a “Classic” Brand Just Because They Can Hum Your Theme Song!
Remember this? I don't wanna grow up, I'm a Toys [...]
Get It Right and Increase Brand Loyalty By 40%
Sometimes a new product introduction can help revive a brand [...]
Amazon’s Waterloo?
Ex-Whole Foods CEO John Mackey, warned Amazon that its expansion [...]
Does Celebrity Brew Political Ambitions?
Howard Schultz is leaving Starbucks this month. The company announced [...]
Emailing Can Be Bad For A Brand’s Health
Email marketers claim that emails are all about building relationships. [...]
The Secret of Victoria’s Secret’s Sag
If you ask leading questions whereby respondents tell you what [...]
Why Retail Is So Hard
You'd think that between the internet, pricing apps, fast-fashion, and [...]
Are Demographics Dead?
Merriam-Webster dictionary defines “demographics” as the statistical characteristics of populations, [...]
Sometimes the Business of Brands Is Just Business
We’re pretty proud of our ability to identify what consumers [...]
What’s The Price Of An AR-15 To A Brand?
Dick’s Sporting Goods announced it was ending sales of assault-style [...]