What Customers Aren’t Telling You
With all the research platforms and outreach available to brands [...]
Get Ready For 2020’s Biggest Loyalty Event
On January 27, 2020, Brand Keys will release its 25th [...]
A Year-End Gift For Your Brand: 5 Steps to 2020 Customer Success
Here are 5 things your customers are thinking about. You [...]
A 26-Day Head Start On The Future
2020 is only 26 days away! Astonishingly, opinions camouflaged as [...]
You Can Always Get More Money, But Not More Time!
Only 77 days till 2020. And everybody’s planning. So [...]
Brand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Loyalty is 6X more powerful than satisfaction, 11X more accurate [...]
August Is “Brand Innovation Month”
Well, not really. But it could be because this is [...]
Marketing is a lot like sex. . .
. . . everybody thinks they’re good at it! But, [...]
The Why’s & How’s of Sports Fan Loyalty
Sports – teams and leagues – are just like brands. [...]
What is Loyalty?
Loyalty isn’t some amorphous, disembodied thing. It’s more than points. [...]