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2020 is only 26 days away!

Astonishingly, opinions camouflaged as “2020 trends” started showing up 245 days ago. That’s a kind of premature research release – however well-meaning – marketing history has proven is not prediction but events that have already made themselves felt in the marketplace.

So, a ton of stuff out there already past its use-by date. Not new “trends,” more like the new-normal.

Brand Keys (www.brandkeys.com) has decoded consumer behavior since 1985, identifying annual trends – real dynamics that change the competitive landscape – based, this year, on 120,000+ consumer psychological assessments in B2C, B2B, and D2C categories for 1,200+ brands.

That lets us predictively identify authentic and imminent trends with considerable (and independently-validated) accuracy. That lets us measure the true direction and velocity of consumer and category value shifts. More importantly, that lets us identify trends correlating with consumer behavior in the real-world marketplace at the 0.80+ level.

Want to see where you should focus your attentions now? Take a 3-minute break and examine 7 authentic trends in Martech Advisor. Oh, and some stuff you should probably move to the back burner.

We know, the past cannot be changed. But the future is yet in your power. Here’s a 29-day head start.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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