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Here are 5 things your customers are thinking about. You probably should too.

How they view, compare, & buy in your category? Hint: It’s more emotional than rational.

What attributes, benefits, & values contribute most to a customer’s decision to buy? Hint: On average, marketers miss more than 40% of them.

What expectations do consumers hold for the path-to-purchase drivers that create engagement & inspire loyalty in your category? Hint: They grow 7 times faster than brands can keep up.

How well does your brand deliver against what consumers really demand? Hint: Not as well as you think.

How do brand communications affect customer loyalty? Hint: More than you think. Our Media GPS platform can help simplify that.

To find out how to correctly answer those questions, we invite you to contact Leigh Benatar at leighb@brandkeys.com, look into our 2020 Customer Loyalty Engagement Index, & take 5 steps to insure 2020 success.

In the meantime, we wish your brand an engaging & profitable 2020.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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