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On January 27, 2020, Brand Keys will release its 25th annual Customer Loyalty Engagement Index, assessing 85 categories & 833 brands.

For 2020 we talked to 62,474 consumers, 16 to 65 years of age, from the 9 U.S. Census Regions, on the phone, online & in-person. They self-selected categories in which they are consumers & brands for which they are customers.

We used our independently-validated methodology­ ­– ­a combination of psychological inquiry & some really ingenious higher-order statistical analyses – that fuses emotional & rational category aspects & customer expectations to identify 21st century loyalty assessments that correlate very (very) highly with behavior & your bottom line!

This year we merged our metrics with a new, best-in-class platform – Media GPS analytics –combining actual brand communication consumption with emotional engagement, making these loyalty assessments the most accurate anywhere in the marketing world.

For more information about where your brand stands, watch this space in one week. Or contact Leigh Benatar at leighb@brandkeys.com for a sneak peek. 

Loyalty ain’t what it used to be. For the future it’s more important than ever.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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