User-Generated Content. From Amazon. And, No, Not An Oxymoron!
User-Generated Content, UGC, has been around, well, forever, but went [...]
Why (Some) Retailers Are Celebrating Today
Total consumer spend for 4th of July celebrations is estimated [...]
25 Years Of Loyalty Insights Redux
Brand Keys, global leader in brand loyalty and emotional customer [...]
Consumers; They’re Enough To Drive You To Drink!
The good news is the U.S. alcohol market continues to [...]
Be Prepared (To Walk The Tightrope Between Brand & Politics)
Conventional marketing wisdom holds brands have to stand for something. [...]
The Least Engaging Brands in the World
On his deathbed Edmund Kean said, “Dying is easy. Comedy [...]
FREE DOWNLOAD: Brand Loyalty 1997-2022 (and beyond)
We invite you to download Brand Keys’ “25 Year Roadmap [...]
Identifying Consumer Trends Before They’re Trends
It’s the beginning of the year and there’s been lot [...]
Celebrating 4.3 Million Consumer Brand Assessments
Brand Keys is set to release our database of predictive [...]
Thou Shalt Not Piss Off Thy Consumer
It comes as no surprise to anyone that COVID-19 has [...]