R-O-I mandates, profit demands, consumer expectations, rollercoaster-economics, and 522 interviews created a perfect storm of 33 nightmare-scenarios for CMO’s and brand managers.
Here’s what Media Post had to say about the 5th annual Marketing On My Mind survey: https://tinyurl.com/3ze9esz9
Happily, the right marketing methodologies can provide CMOs and brand managers with answers. And some extra comfort, insight, and confidence.
And maybe, even, a few more evenings of problem-free sleep.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.