How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
Faster Than A “Beach Read” – And NO Beach Required!
What are you doing for your summer vacation? You can [...]
A MARKETER CHALLENGE: What am I?
Hint: Estimated 20 billion sold each year. 150 million used [...]
Why Consumers Love Lists
Here's why: https://thecustomer.net/passikoff-is-your-brand-on-the-right-list Find out more about what makes [...]
Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]
Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]
Hope For The Best. Expect The Worst . . .
Life’s a play. We’re unrehearsed. That’s according to Mel Brooks. [...]
ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]