Brand Keys Metrics Predicts World’s No. 1 Smartphone. Now What About The Watch?
For years we’ve written how emotional engagement and loyalty metrics [...]
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And Now For the Bad News: The U.S.’s Least–Engaging Brands
This past January Brand Keys announced the top brands that [...]
Happy Holidays. To You and Your Brands
The upcoming holidays got us thinking about, well, holidays. And [...]
Is Your Brand Sponsorship Real Gold or Fool’s Gold?
 Brands spend good (sometimes great) money on sponsorships. A [...]
Most Patriotic Brands in America
As this is an election year, issues regarding “patriotism” have [...]
What to Do When Ad Campaigns & Logos Don’t Work
Wells Fargo has struggled to engage (and re-engage) its customers. [...]
When Category Values Shift, Hope Is Not A Strategy!
Our 23rd annual Customer Loyalty Engagement Index identified new consumer values that [...]
The Why’s & How’s of Sports Fan Loyalty
Sports – teams and leagues – are just like brands. [...]
What’s Retail’s Most Inclusive Holiday?
Answer: Mother’s Day. Mother’s Day has come to encompass a [...]
The Politics of Brand Trust
The President’s ongoing assaults on media trust notwithstanding, viewers do [...]