Marketing Mother’s Day 2015
“Tradition” is the watchword again this year when it comes [...]
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And The Academy Award For Advertising Engagement Goes To. . .
They call the Academy Awards the “Super Bowl for Women.” [...]
For Retailers “Black Friday” Has Become A Season Unto Itself. Oh, And It Started November 1st.
Super-charged by increased mobile outreach, intensified consumer planning, and raised [...]
Want To Be A P&G Brand? (Placeholders Need Not Apply!)
Procter & Gamble announced it’s cleaning house. It plans to [...]
More Hot Water For Red Lobster
It’s been no secret in the restaurant world that Darden [...]
2014 World Cup Soccer: The “Official” (& Unofficial) Game-Changer For The Sport And The Sponsors
This year was our 22nd year conducting the Brand Keys [...]
How Vehicle Recalls Drive Automotive Brand Loyalty
In the face of a traffic jam of recent auto [...]
Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off.
We figure that one in three of you are pretty [...]
Week #2 Of Shutdown Slices Political Party Brand Scores: Dems -10%, G.O.P. -17%
On the brand front in Shutdown Week #2, the Republican [...]
Nike Nixes Ryan Braun Sponsorship
Nike dumped disgraced Milwaukee Brewers Ryan Braun, suspended for the [...]