Betting On Loyalty Lines: Sports Bets vs. Stock Market Speculation
OK, you be the judge. But here’s something that, done [...]
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John Wayne And The Most-Patriotic People In America
24/7 Wall Street recently did a ranking of John Wayne’s [...]
America’s Most Patriotic Brands
Between the pandemic and politics, there’s no shortage of challenges [...]
Which came first? Consumer Expectations or Tech Innovation?
Expectations drive consumer behavior. Innovation is great, but consumers can’t [...]
How NOT To Be Brand Tone-Deaf and Lose $2 Billion
It’s been 50 years since there’s been a brand campaign [...]
Your Brand Might Not Be A Brand!
It’s easy to call everything a “brand.” Easy, but incorrect. [...]
“Most Memorable Marketing Blunder Ever!”
We’ve never been shy about calling out marketing misdeeds or [...]
A Blast From The Past
Recently, an email showed up from ESOMAR hyping a webinar [...]
You’re Watching Less TV News And Trusting It Less
Recently, viewers have quite literally “tuned out” the news. But [...]
This Is What Loyalty Looks Like In Nearly-Post Pandemic World
In a Q&A, The Wise Marketer asked Brand Keys to [...]