Silver Bullet Research Doesn’t Work
Silver bullets work really well as a commemorative memento of [...]
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What Value Does A Fashion Brand Add?
OK, let’s say you have a 100% cotton dress shirt. [...]
Marketing is a lot like sex. . .
. . . everybody thinks they’re good at it! But, [...]
It’s All How You Market It: Beer for Breakfast
Remember when you were growing up and they told you [...]
Veterans Day
A Soldier, a Sailor, an Airman, a Coast Guardsman, and [...]
The Ivanka Trump Brand
In the wake of the release of a video showing [...]
Millennials Share and Boomers Buy!
For those of you looking to optimize brand share and [...]
How to Increase Auto (Or Any Other Category) Sales
It was recently reported that the U.S. automobile sales’ hot [...]
2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
The 15th annual Brand Keys survey of American brands (in [...]
Mother’s Day 2017 Spending Up 7%
Clothing appears to be the gift-of-choice for Mother’s Day this [...]