The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Are Millennials To Blame As U.S. Car Sales Hit The Brakes?
The multi-year boom in auto sales that slowed last year, [...]
Churchill on Branding
There’s a Churchill quote that can be applied to brands. [...]
Millennials Share, But Boomers Buy
If you think all the Baby Boomers are retiring, it [...]
Sometimes the Business of Brands Is Just Business
We’re pretty proud of our ability to identify what consumers [...]
Why NFL TV Ratings Are Down & Other Predictive Brand Stories
Last March we released our 2017 Sports Loyalty Index. According [...]
IVANKA TRUMP BRAND UPDATE July 2017
In a national survey conducted among Millennial female shoppers July [...]
Millennials’ 20 Most Engaging Brands
That it’s hard to emotionally engage Millennials isn’t a surprise. [...]