This Holiday Season Has Become The “Unpredictable” Season
This holiday season is going to be like no other [...]
Silver Bullet Research Doesn’t Work
Silver bullets work really well as a commemorative memento of [...]
What Customers Aren’t Telling You
With all the research platforms and outreach available to brands [...]
2020 Loyalty Leaders List: Pandemic Fortifies Loyalty For Some, Kills Off Others
The COVID-19 and economic pandemics have disrupted everything. How we [...]
Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]
What Your Consumers Expect
Expectations are ultimately the yardstick consumers use to measure brands, [...]
Guess What Fox News & Netflix Have In Common
Our subject comes from a Fast Company article covering our [...]
A Marketing Fable For Our Time
This week we offer something slightly different from our usual [...]
Some Pizza Mind During The Pandemic
We specialize in brand loyalty because it predicts positive consumer [...]
Is Starbucks Still Starbucks?
The historical explanation for why consumers were willing to pay [...]