Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]
What Your Consumers Expect
Expectations are ultimately the yardstick consumers use to measure brands, [...]
Guess What Fox News & Netflix Have In Common
Our subject comes from a Fast Company article covering our [...]
A Marketing Fable For Our Time
This week we offer something slightly different from our usual [...]
Some Pizza Mind During The Pandemic
We specialize in brand loyalty because it predicts positive consumer [...]
Is Starbucks Still Starbucks?
The historical explanation for why consumers were willing to pay [...]
How To Avoid Bankrupting Your Brand
It’s an unfortunate bi-product of the COVID-19 crisis. Ill health [...]
2020 Consumer Complexity WARNING!
We’re pretty sure if you’re reading this blog, you already [...]
Everybody’s Got To Eat!
There’s an old Russian proverb that goes, “Always choose a [...]
What 62,474 Consumers Said About Your Brand
62,474 consumers. 85 categories. 833 brands. Brand Keys predictive assessments [...]