Our subject comes from a Fast Company article covering our 18th annual Most Patriotic Brands survey.
This year the brandscape is little different. The coronavirus, politics and protests have changed consumers’ lives and their definitions of patriotism when it comes to brands.
Twenty-two percent (22%) of brands in the top 50 are new. Long-established categories have had to make room for those brands seen as being more empathetic and, thus, more patriotic, so some regulars didn’t show up this year. For this year’s brand parade, click here.
Consumer cohorts have gotten more patriotic this year too. If you want to see where your cohort fell, click here.
BTW, if your brand is able to make the kind of powerful emotional connection patriotism creates, consumers don’t just stand up and salute, they stand up and buy!
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