Trump Post-Presidency Brand Plummets
Brand Keys has tracked the value of the Trump brand [...]
Thou Shalt Not Piss Off Thy Consumer
It comes as no surprise to anyone that COVID-19 has [...]
What Your Hot Dog Says About Your Loyalty
The noblest of all dogs is the hot dog; it [...]
One Year of Travel Carnage and Counting
It's no great surprise the pandemic changed the world’s travel [...]
What Loyalty Looks Like 25 Years + A Pandemic Later
We released our 25th annual 2021 Customer Loyalty Engagement Index [...]
The Thin Brand Line
When it comes to your brand, there’s a thin line [...]
This Holiday Season Has Become The “Unpredictable” Season
This holiday season is going to be like no other [...]
Silver Bullet Research Doesn’t Work
Silver bullets work really well as a commemorative memento of [...]
What Customers Aren’t Telling You
With all the research platforms and outreach available to brands [...]
2020 Loyalty Leaders List: Pandemic Fortifies Loyalty For Some, Kills Off Others
The COVID-19 and economic pandemics have disrupted everything. How we [...]