The sad truth is a lot of research designs are just badly configured. Bad research designs produce “pseudo-insights.” Ones that are self-evident, self-serving, or just plain wrong.
Bad research usually gets fielded when someone is looking to prove a point, and good research isn’t likely to make the point they wanted to prove in the first place. Or it’s designed to be self-serving. Or self-evident. Or both.
More political research is certainly being conducted today but the problem is more of that research is politically-motivated.
The news about the Trump survey I refer to just happened to break right now, so to be very, very clear, my remarks have nothing to do with any political view or affiliation or opinion of Mr. Trump. It’s just badly-designed, self-evident, self-serving research that’s likely to be used for political purposes!
Take a look at our most recent commentary in The Customer, “Spotting Crappy Market Research.”
BTW, when I asked if research designs could get any worse it was a rhetorical question. Not a challenge!
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