Coronavirus Brand Diagnosis: Keep Advertising And Marketing Your Brand
Yes, this is bad. Yes, this affects everybody. Yes, social [...]
How & Where Media Is Consumed Affects Brand Loyalty. Media GPS Proves It.
To say brand communications matter would be an understatement. Ads, [...]
Advertising That Gets Consumers to Rally Round the Brand
Happy July 4th! When you have a moment, we invite [...]
How Effective Are This Year’s Super Bowl Ads?
It's just two days until Super Bowl kickoff, and we [...]
Black November
Earlier (and earlier) holiday shopping has become the “new normal.” [...]
No Need For Brands to Reinvent the Wheel. Or Predictive, Cross-Media ROI.
For many years, we’ve urged clients to trust predictive brand [...]
The Secret of Victoria’s Secret’s Sag
If you ask leading questions whereby respondents tell you what [...]
Are Demographics Dead?
Merriam-Webster dictionary defines “demographics” as the statistical characteristics of populations, [...]
2017 Holiday Spend Survey and the Best Gift For Marketing, Advertising, & Brand Folks on Your List (Naughty or Nice)
According to 11,625 consumers, this year’s average holiday spend will [...]