How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
How To Get Consumers To Sing Your Praises?
Emulate this one. A marketer so effective their efforts were [...]
Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Mad Men Redux: The Unique Selling Proposition
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
Your Brand Might Not Be A Brand!
It’s easy to call everything a “brand.” Easy, but incorrect. [...]
How NOT To Be Brand Tone-Deaf and Lose $2 Billion
It’s been 50 years since there’s been a brand campaign [...]
Is the Dior-Johnny Depp Campaign Racist?
Nivea once ran an ad with the headline, “White Is [...]
Unfriending Facebook & Other Brand Life Lessons
The contribution “trust” made to brand loyalty increased average of [...]
How To Support Your Brand During This Crisis
Brand Keys has developed an emotional assessment tool that measures [...]