Branding’s Golden Rule: Listen To The Voice-Of-The-Consumer. That’s All We Do.
Sure, every brand says it does this; that it’s customer-focused [...]
Brand Success Is Right Around The Corner
2018 is right around the corner and you never know [...]
What We Think, We Become. What Your Customers Think Is What The Marketplace Becomes.
Know these four things, and you will absolutely know what [...]
2017’s Most Innovative Tech Brands
The 5th annual survey of consumer perceptions of innovative tech [...]
Smarter Back-to-School Consumers Change Shopping Patterns
Oh, and there’s a new BTS Sheriff in town and [...]
Chipotle’s Cure for the Norovirus
Chipotle is reeling from another norovirus outbreak. But according to [...]
IVANKA TRUMP BRAND UPDATE July 2017
In a national survey conducted among Millennial female shoppers July [...]
2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
The 15th annual Brand Keys survey of American brands (in [...]
How to Increase Auto (Or Any Other Category) Sales
It was recently reported that the U.S. automobile sales’ hot [...]
Mother’s Day 2017 Spending Up 7%
Clothing appears to be the gift-of-choice for Mother’s Day this [...]