62,984,828 Voted In 2016 and the Polls Got It Wrong!
Traditional election polls are snapshots of moments in time, so [...]
Silver Bullet Research Doesn’t Work
Silver bullets work really well as a commemorative memento of [...]
Presidential Polls Don’t Predict
Sorry, they don’t. They’re snapshots of particular moments in time, [...]
What Customers Aren’t Telling You
With all the research platforms and outreach available to brands [...]
2020 Loyalty Leaders List: Pandemic Fortifies Loyalty For Some, Kills Off Others
The COVID-19 and economic pandemics have disrupted everything. How we [...]
Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]
What’s Your TV News Hot-Button?
It’s been two years since we started tracking trust levels [...]
What Your Consumers Expect
Expectations are ultimately the yardstick consumers use to measure brands, [...]
Guess What Fox News & Netflix Have In Common
Our subject comes from a Fast Company article covering our [...]
A Marketing Fable For Our Time
This week we offer something slightly different from our usual [...]