Trump Post-Presidency Brand Plummets
Brand Keys has tracked the value of the Trump brand [...]
COVID Vaccine Brands Under The Consumer-Microscope
I’m sure you’ve heard this from friends, relatives, colleagues, and/or [...]
When Your Brand Is Literally Under A Microscope
Shakespeare wrote, “What’s in a name? That which we call [...]
Thou Shalt Not Piss Off Thy Consumer
It comes as no surprise to anyone that COVID-19 has [...]
What Your Hot Dog Says About Your Loyalty
The noblest of all dogs is the hot dog; it [...]
Brand Role Reversal? You Be The Judge.
In 2006 Apple introduced the “Get A Mac” campaign starring [...]
If COVID went away tomorrow. . .
what’s the first thing you’d do? We’re asking just to [...]
Some Thoughts About Brand Stress
Did you ever think there’d be a more stressful time [...]
A Co-Branding Strategy That Fits Perfectly
Why? Take care of your body, it’s the only place [...]
Bad Hair Day Gives Brand A Major Boost
Tessica Brown had a major bad hair day. Major! It [...]