August Is “Brand Innovation Month”
Share this:Well, not really. But it could be because this is the time each year Brand Keys releases the results of its annual Most Innovative Tech Brands survey. This is our 7th year conducting the survey, and this year we’ve […]
Read More2019’s Most Innovative Tech Brands
Share this:It was Peter Drucker, the legendary management consultant, who noted, “The purpose of business is to create a customer. To do that the business has two – and only two – basic functions: marketing and innovation.” Brand Keys emphatically […]
Read More2017’s Most Innovative Tech Brands
Share this:The 5th annual survey of consumer perceptions of innovative tech brands, conducted by Brand Keys Inc., (brandkeys.com) New York-based brand loyalty and engagement research consultancy, found consumers’ identification with brands and innovation has continued to broaden. Four new brands […]
Read MoreThe 7 Most Expensive Words in Business
Share this: Our third annual survey of 2016’s Most Innovative B2B Tech Brands found B2B consumers’ view of innovative tech brands currently focused on innovative companies able to increase marketing, business, and sales efficiency. That’s good news since the seven […]
Read MoreThe Half-Life of Innovation
Share this: The annual Brand Keys survey of consumer perceptions of 2016’s Most Innovative Consumer Tech Brands, found consumers’ expectations for innovation skyrocketed by 33%. The result of that increase? Six brands (30%) of the top-20 brands on are new […]
Read MoreIt’s All How You Market It: Beer for Breakfast
Share this: Remember when you were growing up and they told you to “start your day with a good breakfast?” And then the joke when you were in college, “Beer – it’s not just for breakfast?” Well, here’s what happens […]
Read More2015’s Most Innovative Tech Brands
Share this: This year’s Brand Keys’ survey of consumer perceptions of innovative tech brands found consumers’ identification with brands and innovation has broadened. This year they added seven brands to the list of innovation leaders for the first time since […]
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2014’s Most Innovative Tech Brands
Share this:A long time ago in a galaxy far, far away. . . OK, 35 years ago, which in tech-time is a long time ago, Sony introduced the Walkman. If you weren’t around then or aren’t a student of portable, private music […]
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