Politics And Hashtags Make For Strange Brand Bedfellows
As it’s President’s Day, it seemed appropriate to note how [...]
Brands Face Loyalty and Engagement Shifts
This month we spoke to 50,527 consumers. They were 16 [...]
Getting Your Brand Chosen
"You Are Not In Business To Be Noticed, You Are [...]
What 60,000 Consumers Said About Your Brand
Here’s an opportunity for you to know precisely what consumers [...]
An Engaged Consumer Is The Best Brand Strategy Of All
If you’re tired of having “loyalty” and “engagement” defined as [...]
Branding’s Golden Rule: Listen To The Voice-Of-The-Consumer. That’s All We Do.
Sure, every brand says it does this; that it’s customer-focused [...]
Brand Loyalty In America Today
Soaring customer expectations are creating an increasingly challenging environment for [...]
What’s Green And Worth $1.36 Billion?
Sure, a stack of 13,600,000 hundred-dollar bills. But we [...]
J.C. Penney Blame Game: Blaming Everybody Else Is Great Till There’s No One Left But You!
No, it’s not a new promotion, but it is the [...]