Emailing Can Be Bad For A Brand’s Health
Email marketers claim that emails are all about building relationships. [...]
Why Retail Is So Hard
You'd think that between the internet, pricing apps, fast-fashion, and [...]
Are Demographics Dead?
Merriam-Webster dictionary defines “demographics” as the statistical characteristics of populations, [...]
The House Doesn’t Always Win, But Brand Does
If you’ve turned into a news junkie since our most [...]
Politics And Hashtags Make For Strange Brand Bedfellows
As it’s President’s Day, it seemed appropriate to note how [...]
Brands Face Loyalty and Engagement Shifts
This month we spoke to 50,527 consumers. They were 16 [...]
Why NFL TV Ratings Are Down & Other Predictive Brand Stories
Last March we released our 2017 Sports Loyalty Index. According [...]
The Economics of Branding
At Brand Keys we specialize in predictive loyalty and emotional [...]
A Brand New View of Your Brand
All you have to do is to look at the [...]
11 Brand Marketing Trends for 2018
“Legends of prediction are common throughout the spectrum of mankind. [...]