Share this:The 24th annual Brand Keys Back-to-School (B2S) survey conducted among 7,950 U.S. households (with school-age children pre-school through 12th grade) indicated slightly higher spends YOY. The average-spend – $730.02 – is a combination of consumer confidence and tax reform, […]Read More
Share this: The 2016 back-to-School spending report card for households with school-age children (pre-school through 12th grade) indicates that parents do not plan to spend significantly more this year. Consumers signaled only a 3.9% increase, with an anticipated average spend […]Read More
Share this: The Brand Keys 2015 Back-to-School spending report card is in and households with school-age children (pre-school through 12th grade) do not plan to spend more this year on back-to-school supplies than they did last year, indicating an anticipated […]Read More
An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!
Share this:The 2014 Brand Keys Back-to-School report card is in: households with school-aged children (pre-school through 12th grade) plan on spending more – an increase of 9%, and an average spend of $655.00. That’s according to 8,300 families with interviews collected […]Read More