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Brand loyalty today is vastly different than brand loyalty [...]
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Are Phablets Finally Here?
Five years ago, while examining leading-indicator values and expectations in [...]
How To Support Your Brand During This Crisis
Brand Keys has developed an emotional assessment tool that measures [...]
The Most Loyal Fans In the NFL
The NFL season always kicks off with teams planning for [...]
Keeping In Step With Your Brand
Ever wondered why the pull of your favorite brand is [...]
Being Better In Tune With Consumer And Brand Engagement
Brand Keys celebrated its 30th anniversary last month. And as [...]
NFL Teams By The (Loyalty) Numbers
The 2015 National Football League season kicked off last night [...]
Basketball’s Most-Loyal Fans
The 2015 NBA playoffs are just underway, and while it [...]
Churchill on Branding
There’s a Churchill quote that can be applied to brands. [...]
If They Don’t Get Your Name Right, Is It Good Advertising?
Most of what Brand Keys looks to leverage for clients [...]