- US Airways
One of the ads we looked at was the relatively new American campaign that seeks to link elegant and iconic Gregory Peck and Grace Kelly, and the equally-elegant and iconic Neil Patrick Harris and Juliana Margulies, to the glory age of air travel. The print ads are black-and-white (with a bit of AA tail logo in color) and hearken back to another time; an age when men wore suits and ties, women wore hats, you walked across the tarmac to the outside staircase to board the plane. Drinks were served in crystal tumblers, smoking was permitted, and air travel was something special. Certainly not the cattle call, schlep-your-own-carry-on, here’s-a-warm-drink-in-a-plastic-cup most airline travel has turned into. And to a large degree, consumers felt that way about the ad’s gestalt.
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