Mobile Shortens Holiday Shopping (Schedule And Spend) So You Have More Time To Be Thankful
Shopping for the holidays yet? Probably not. Our annual 2013 [...]
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Most Loyal Fans In Baseball
Last week the cry of “Play Ball” echoed across the [...]
2016 Loyalty Leaders: Digital Delights
More than a third (35%) of the 2016 Brand Keys [...]
1 Thing 10 Brands in 10 Categories Have in Common
10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card [...]
The Academy Award Winners And Losers. Odds For Movies And Odds For Ads
The 86th Academy Awards being broadcast this Sunday, March 2nd [...]
Which Charity Is Best? How Corporate Giving Can Boost Branding, Sales
Everyone from Helen Keller to King Carl XVI Gustaf of [...]
Brand Disengagement Is A Death Sentence: Why Sears Sold Craftsman
Don’t know if you missed it, but struggling retailer Sears [...]
Why NFL TV Ratings Are Down & Other Predictive Brand Stories
Last March we released our 2017 Sports Loyalty Index. According [...]
Coming Soon the Apple iPhablet (Maybe)
Four years ago, when we were examining leading-indicator values and [...]
A 26-Day Head Start On The Future
2020 is only 26 days away! Astonishingly, opinions camouflaged as [...]