What’s The Price Of An AR-15 To A Brand?
Dick’s Sporting Goods announced it was ending sales of assault-style [...]
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62,984,828 Voted In 2016 and the Polls Got It Wrong!
Traditional election polls are snapshots of moments in time, so [...]
The Thin Brand Line
When it comes to your brand, there’s a thin line [...]
No Candidates of Color This Election, or the Movie Version, “Zero Shades of Black”
Brand Keys has done a lot of political engagement [...]
Doing Well By Doing Mobile Well
The nice thing about predictive engagement metrics is, well, [...]
Are Tough Times Turning Around for Teen Retailers?
No denying it’s been tough for retailers over the [...]
Mad Men Redux: The Unique Selling Proposition
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]