These Brands Got Consumers To Pay More For Them!
Here’s a dozen brands that increased prices and didn’t have [...]
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Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]
Most Disappointing Brand Of The Week
How big a brand do you have to be to [...]
More Traditional Gifts Get Lionesses’ Share-of-Wallet This Mother’s Day
According to 5,000 men and women in our annual Brand [...]
Problem: AT&T Losing Phone Customers. Solution: Take Two (Or More) Tablets & Call Me Next Quarter
It was Mark Twain who noted that names are not [...]
McDonald’s Arch Deluxe Redux
Well, not precisely the Arch Deluxe, but more about that [...]
Which Brands Are Most Patriotic?
With July 4th soon upon us, many marketers are readying [...]
When It Comes to Super Bowl Advertising, Emotional Engagement Beats Entertainment. Always.
Fewer than half of Super Bowl XLIX’s advertisers will score [...]
Luxury Brands Are Different
French luxury-brand Hermés posted second-quarter sales last week. They were [...]
J.C. Penney Blame Game: Blaming Everybody Else Is Great Till There’s No One Left But You!
No, it’s not a new promotion, but it is the [...]