Happy Holidays. To You and Your Brands
The upcoming holidays got us thinking about, well, holidays. And [...]
Binge Viewing and Skinny Bundles. What’s A Provider To Do?
Commercial ratings for broadcast and cable networks were down about [...]
And Now For the Bad News: The U.S.’s Least–Engaging Brands
This past January Brand Keys announced the top brands that [...]
Brand Keys Metrics Predicts World’s No. 1 Smartphone. Now What About The Watch?
For years we’ve written how emotional engagement and loyalty metrics [...]
J.C. Penney Blame Game: Blaming Everybody Else Is Great Till There’s No One Left But You!
No, it’s not a new promotion, but it is the [...]
Is Target Off-Target With Cuts To Minimums For Free Shipping?
Target, the discount retailer, well-known for its low-lower-lowest pricing strategies [...]
And The Academy Award For Advertising Engagement Goes To. . .
They call the Academy Awards the “Super Bowl for Women.” [...]
When It Comes to Super Bowl Advertising, Emotional Engagement Beats Entertainment. Always.
Fewer than half of Super Bowl XLIX’s advertisers will score [...]
Predictive Metrics Only Work If They Actually Predict Something!
If that sounds self-evident, before you go, “well, duh,” think [...]
Brand And Marketing Trends for 2015
It’s been said that there are three kinds of marketers [...]