Emotional Engagement and the Academy Awards: Odds of Winning
The concept of emotional engagement is pretty straightforward. Consumers have [...]
Brand Disengagement Is A Death Sentence: Why Sears Sold Craftsman
Don’t know if you missed it, but struggling retailer Sears [...]
Brand Loyalty In America Today
Soaring customer expectations are creating an increasingly challenging environment for [...]
A Retrospective View of Predicted Trends For 2017
If the title for this year’s Brand Keys Trends for [...]
Holiday Tech Caution: You Better Keep It Simple
We’re hoping that songwriters, John Coots and Haven Gillespie, will [...]
Only One Shopping Day Left Till Tomorrow!
Two weeks ago we reported 17 months of election coverage, [...]
Trump Brand Triumphs: The President-Elect Effect
In the wake of changing demographics, shifting party coalitions and [...]
The Ivanka Trump Brand
In the wake of the release of a video showing [...]
2016 Loyalty Leaders: Digital Delights
More than a third (35%) of the 2016 Brand Keys [...]
The Brand Authenticity Cycle
You know how it goes, Brand Authenticity = Product Authenticity [...]