2016 Father’s Day Buying Survey
Share this:A day born in memory and gratitude by a daughter who thought her father should be honored with a special day has turned into what’s expected to be a $18.8 billion retail holiday this year. That’s according to this […]
Read MoreBeer Manufacturers Are Getting Craftier
Share this: Someone once said, “Reality is an illusion caused by a lack of good beer.” But today they might want to amend that statement to read an “excess” of good beer, as some new category realities kick in. For […]
Read MoreDressing Up Mom: Mother’s Day Spending Up 6%!
Share this: There’s a saying that goes, “a sweater is something a child puts on when a Mother feels a draft,” which turns out to be a lucky turn of phrase since clothing has increased most as Mother’s Day gift-of-choice […]
Read MoreDoes Your Brand Have A Flux Capacitor?
Share this: This past February we announced the results of our 2016 Customer Loyalty Engagement Index. It’s a 100% customer-derived predictive view of how 635 brands will be treated by consumers in the future. Eleven of those brands fall into […]
Read MoreBurger King Moves Back to the Old Neighborhood
Share this: Expectations move at the speed of the consumer. They never diminish; they only increase, and they increase all the time. Over the past decade, consumer expectations have increased about 18% a year. Brands, on average, only manage to […]
Read MoreAre Tough Times Turning Around for Teen Retailers?
Share this: No denying it’s been tough for retailers over the past couple of years. Particularly for the stores specializing in the teen retail segment. Increase in mobile retail has had a lot to do with that, which has resulted […]
Read MoreDoing Well By Doing Mobile Well
Share this: The nice thing about predictive engagement metrics is, well, they predict. And to be sure, sometimes it takes time for the real world to catch up with engagement values, which are emotionally based and often unarticulated. For instance, […]
Read MoreNo Candidates of Color This Election, or the Movie Version, “Zero Shades of Black”
Share this: Brand Keys has done a lot of political engagement metrics over the years, mostly for Presidential elections and just like the Father of Our Country, real engagement measures cannot tell a lie. At least when it comes to […]
Read MoreMost Engaging Brands in the United States
Share this: Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, and profits – is more difficult for brands to achieve than ever before. The key drivers of brand engagement have shifted dramatically toward emotional values in 88% of […]
Read MoreWhat Happened? Successful Strategies, Marketing Misdeeds, and the Brands that Loved Them
Share this: Winston Churchill said, “however beautiful the strategy, you should occasionally look at the results.” Those words have taken on greater weight over the past 75 years, as making predictions tends to be a far more frequent and popular […]
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