Doing Well By Doing Mobile Well
Share this: The nice thing about predictive engagement metrics is, well, they predict. And to be sure, sometimes it takes time for the real world to catch up with engagement values, which are emotionally based and often unarticulated. For instance, […]
Read MoreNo Candidates of Color This Election, or the Movie Version, “Zero Shades of Black”
Share this: Brand Keys has done a lot of political engagement metrics over the years, mostly for Presidential elections and just like the Father of Our Country, real engagement measures cannot tell a lie. At least when it comes to […]
Read MoreMost Engaging Brands in the United States
Share this: Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, and profits – is more difficult for brands to achieve than ever before. The key drivers of brand engagement have shifted dramatically toward emotional values in 88% of […]
Read MoreWhat Happened? Successful Strategies, Marketing Misdeeds, and the Brands that Loved Them
Share this: Winston Churchill said, “however beautiful the strategy, you should occasionally look at the results.” Those words have taken on greater weight over the past 75 years, as making predictions tends to be a far more frequent and popular […]
Read More10 Key Trends for 2016
Share this:As researchers who have eyes only for predictive metrics, we appreciate having a real foundation of insights to help identify trends to help our clients beat the competition. So, for the past 31 years, Brand Keys has conducted a […]
Read MoreSmartphones vs. Tablets: Which Is Best?
Share this: If you’re reading this commentary on a tablet, you’re apparently in a group that’s actually growing smaller! The worldwide tablet market declined this year about 8% YOY. Why do you think that might at be? Well, according to […]
Read MoreMillennials Can Be More Loyal Than Other Age Cohorts – But Only If Brands Deliver On Emotional Values & Expectations
Share this:As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require additional […]
Read MoreWant 60 Million Customers? Here’s How.
Share this: Netflix posted a 24% sales gain with a subscriber base of over 60 million users Wednesday, with attendant revenue growth just shy of last quarter’s 26%. Some of that -2% has to do with “currency-related transactional losses with […]
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Brand And Marketing Trends for 2015
Share this:It’s been said that there are three kinds of marketers and how they deal with them: those who let it happen, those who make it happen, and those who wonder what happened! So, for smart marketers who want to […]
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