What Value Does A Fashion Brand Add?
OK, let’s say you have a 100% cotton dress shirt. [...]
What’s In A Name?
Shakespeare answered that question with, “That which we call a [...]
Brand Loyalty In America Today
Soaring customer expectations are creating an increasingly challenging environment for [...]
A Retrospective View of Predicted Trends For 2017
If the title for this year’s Brand Keys Trends for [...]
Only One Shopping Day Left Till Tomorrow!
Two weeks ago we reported 17 months of election coverage, [...]
Trump Brand Triumphs: The President-Elect Effect
In the wake of changing demographics, shifting party coalitions and [...]
The Ivanka Trump Brand
In the wake of the release of a video showing [...]
2016 Loyalty Leaders: Digital Delights
More than a third (35%) of the 2016 Brand Keys [...]
Trump (the Human Brand) Versus Trump (the Presidential Candidate)
A little more than a year ago, when Donald [...]
Apple iPhone 7 Sucks (When It Comes Building Loyalty)
MEMO TO APPLE: When Delight Becomes Expectation, Loyalty Becomes Uncertain [...]