The Economics of Branding
At Brand Keys we specialize in predictive loyalty and emotional [...]
A Brand New View of Your Brand
All you have to do is to look at the [...]
11 Brand Marketing Trends for 2018
“Legends of prediction are common throughout the spectrum of mankind. [...]
Millennials Share and Boomers Buy!
For those of you looking to optimize brand share and [...]
An Engaged Consumer Is The Best Brand Strategy Of All
If you’re tired of having “loyalty” and “engagement” defined as [...]
What We Think, We Become. What Your Customers Think Is What The Marketplace Becomes.
Know these four things, and you will absolutely know what [...]
2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
The 15th annual Brand Keys survey of American brands (in [...]
Mother’s Day 2017 Spending Up 7%
Clothing appears to be the gift-of-choice for Mother’s Day this [...]
What Value Does A Fashion Brand Add?
OK, let’s say you have a 100% cotton dress shirt. [...]
What’s In A Name?
Shakespeare answered that question with, “That which we call a [...]