Can Research Design Get Any Worse?
The sad truth is a lot of research designs are [...]
Where There Is Loyalty, Point Programs & Discounts Are Of No Use!
Over the past 12 months, conventional notions of what drives [...]
This Is What Loyalty Looks Like In Nearly-Post Pandemic World
In a Q&A, The Wise Marketer asked Brand Keys to [...]
A Donut’s Guide To Successful Branding
Today, brand values move faster than Joey Chestnut. He’s the [...]
Bye, Bye, Galaxy Note?
In a recent column we speculated there’d be no new [...]
America’s Most Patriotic Brands
Between the pandemic and politics, there’s no shortage of challenges [...]
Wake Up And Smell The Caffeine!
70% of Americans drink coffee every day of their lives. [...]
John Wayne And The Most-Patriotic People In America
24/7 Wall Street recently did a ranking of John Wayne’s [...]
Betting On Loyalty Lines: Sports Bets vs. Stock Market Speculation
OK, you be the judge. But here’s something that, done [...]
The Streaming Wars Just Intensified
Americans currently subscribe to an average of three paid video [...]