Your Holiday Shopping Run-Down
When people (like you) shop for the holidays, it turns [...]
How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
Faster Than A “Beach Read” – And NO Beach Required!
What are you doing for your summer vacation? You can [...]
A MARKETER CHALLENGE: What am I?
Hint: Estimated 20 billion sold each year. 150 million used [...]
Why Consumers Love Lists
Here's why: https://thecustomer.net/passikoff-is-your-brand-on-the-right-list Find out more about what makes [...]
We Invite You to Play “Matchless Marketing or Brand Blunder?”
Here’s a question about brands or marketing or brand-marketing. You [...]
Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]
About Those Brand-Related Choices You Make Each Day. . .
Depending on category and age cohort, 5,950 to 10,500 of [...]
Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]