We Invite You to Play “Matchless Marketing or Brand Blunder?”
Here’s a question about brands or marketing or brand-marketing. You [...]
What Major League Loyalty Contributes To Brand Profitability!
Stats appear here: https://thecustomer.net/passikoff-playing-to-win-for-fan-loyalty Go (YOUR BRAND, LEAGUE OR TEAM) [...]
2024’s Most Innovative Brands
This year there have been shifts in consumers’ perceptions of [...]
How To Get Consumers To Sing Your Praises?
Emulate this one. A marketer so effective their efforts were [...]
Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]
Keeping In Step With Your Brand
Ever wondered why the pull of your favorite brand is [...]
What 96,608 Consumers Said About Your Brand
Results of our 27th annual Customer Loyalty Engagement Index survey [...]
About Those Brand-Related Choices You Make Each Day. . .
Depending on category and age cohort, 5,950 to 10,500 of [...]
Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]