Trump Post-Presidency Brand Plummets
Brand Keys has tracked the value of the Trump brand [...]
Trump Brand Update
The Trump brand has changed. Radically. Five years ago [...]
The Politics of Actually Selling Something to Consumers
Yes, yes, tweets are terrific and social networking is swell, [...]
What do you use to fix a broken pizza brand?
Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going [...]
Trump Brand Triumphs: The President-Elect Effect
In the wake of changing demographics, shifting party coalitions and [...]
The Ivanka Trump Brand
In the wake of the release of a video showing [...]
Trump (the Human Brand) Versus Trump (the Presidential Candidate)
A little more than a year ago, when Donald [...]
Facts Can’t Stop Brand Trump
You can’t have missed Sarah Palin’s well-publicized endorsement of [...]
Can Brand Trump Become President Trump?
In 1968, Joe McGinniss wrote The Selling of the President, [...]