6 Things Loyal Consumers Will Always Do
There’s a rule. It’s called the “Rule of Six.” It [...]
The Politics of Brand Trust
The President’s ongoing assaults on media trust notwithstanding, viewers do [...]
1 Thing 10 Brands in 10 Categories Have in Common
10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card [...]
The Politics of Actually Selling Something to Consumers
Yes, yes, tweets are terrific and social networking is swell, [...]
Why Sears Sucks.
This is not a customer complaint. Would that it were. [...]
Top-100 Loyalty Leaders & 3 Brands Taking Over the World
Brand Keys 22nd annual Loyalty Leaders List is an analysis [...]
Churchill on Branding
There’s a Churchill quote that can be applied to brands. [...]
Back-to-School Lessons for Brands
The 24th annual Brand Keys Back-to-School (B2S) survey conducted among [...]
“Fake TV News” Engenders More Trust Than The President
Drawing from our Brand Keys 2018 Customer Loyalty and Engagement [...]
A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]