When It Comes To Fashion Brands, This Year Armani, Burberry, J. Crew Matter More, Ralph Lauren And Banana Republic A Little Less
It’s Fashion Week and the results of the 2013 Brand [...]
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Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling
As of September 2014, the San Francisco and app-based Uber [...]
Millennials’ 20 Most Engaging Brands
That it’s hard to emotionally engage Millennials isn’t a surprise. [...]
For Retailers “Black Friday” Has Become A Season Unto Itself. Oh, And It Started November 1st.
Super-charged by increased mobile outreach, intensified consumer planning, and raised [...]
The Half-Life of Innovation
The annual Brand Keys survey of consumer perceptions of 2016’s [...]
Dressing Up Mom: Mother’s Day Spending Up 6%!
There’s a saying that goes, “a sweater is something [...]
What’s Green And Worth $1.36 Billion?
Sure, a stack of 13,600,000 hundred-dollar bills. But we [...]
Marketing Mother’s Day 2015
“Tradition” is the watchword again this year when it comes [...]
Apple And Motorola Re-Visit Old Values In New Ads
Fifty years ago the phrase, “Made in the USA,” had [...]
J.C. Penney Blame Game: Blaming Everybody Else Is Great Till There’s No One Left But You!
No, it’s not a new promotion, but it is the [...]